SEO agency

During the analysis phase, the current state of a web presence is examined in detail in order to develop targeted optimization measures. The factors to be carefully checked include navigation & structure, metadata, programming, content, link structure, visitor numbers, visitor behavior and bounce rates. In addition, comprehensive competition and keyword analyses are carried out in this phase, which are decisive for the success of SEO projects.

The development of an SEO strategy is the basis for every project. In search engine optimization, it is advisable to introduce changes gradually, for example in phases such as the initial phase, the intensive phase and the relaxation phase. The aim is to create a comprehensible development process for search engines in order to achieve an optimal rating. By creating a periodic SEO action plan, an effective strategy can be developed and implemented. A checklist with brief instructions for the most important actions that should be carried out weekly, monthly or quarterly can also be extremely helpful here.

As soon as the essential OnPage factors are met, OffPage optimization can begin. This focuses on linking a page to other topic-relevant and ideally high-quality websites. An additional advantage of good on-page optimization is that it can often automatically result in multiple links, especially if the website provides interesting and useful content. For large and established websites, it makes sense to carry out off-page optimization in parallel. Content marketing is of particular importance as part of on-page and off-page optimization. Here, interested parties are bound to the company by providing high-quality and relevant information. The aim is to inform and advise potential customers through target group-specific content in order to convince them of the company's services. This content is integrated on your own website, in the company blog, in social networks or on video portals such as YouTube. If interest and emotions are aroused, this can ideally lead to a viral distribution of the content. Content marketing can be implemented in the form of high-quality and target group-oriented tutorials, advice pages, FAQ pages, glossaries or encyclopedias.

Every successful SEO campaign includes thorough controlling and documentation of the results achieved. This serves to comprehensively evaluate and monitor the success of all SEO measures carried out. Appropriate key performance indicators (KPIs) are defined and monitored using professional tools to monitor success. The most important SEO KPIs include qualitative indicators such as bounce rates, visitor behavior and length of stay, as well as quantitative indicators such as impressions, clicks and conversions. Since the exact weighting of individual factors that influence the ranking of a website is not precisely known, several test websites can be created to monitor the success and evaluate SEO measures and test their effect over a longer period of time. SEO controlling is followed by an in-depth analysis, followed by the derivation of recommendations for action for on-page and off-page SEO.

Would you like to learn more about the SEO cycle and get detailed information about the individual SEO phases? Contact us with your questions and get non-binding advice on the subject of search engine optimization.