How to rank higher on Google in 2023

How to rank higher on Google in 2023

Can it be believed that the year 2022 is coming to an end quickly and that 2023 is just around the corner? It opens up numerous exciting opportunities for the SEO world! It may seem like it's still too early to set in motion new tactics, but trust me, with constantly evolving Google updates and algorithm changes, you need to be up to date with current trends, especially when it comes to getting high positions on Google. Google is the most popular search engine in the world and if your website is not found high up on the first page, you will unfortunately lose a lot of hits. However, it takes a lot of hard work, dedication, patience, and dedication to achieve that goal. It can be surprising that Google gets 95 billion monthly visits, Facebook 20 billion and Instagram and Amazon just over 4 billion.

1. Content is king

It is a commitment from Google that websites create content that is fresh, educational, and interesting to rank higher in search results. Especially in 2023, this is of great importance for on-page SEO, regardless of how you optimize your website. If you can't provide high-quality content, Google won't give you preferential treatment. Uniqueness is an important factor for Google, regardless of the SEO techniques used. The text must be unique in order not only to improve the ranking but also to get readers to learn more about the content of the website.

One of the most important factors for a good ranking is that your own content does not compete against each other. This means that you should avoid using similar topics and keywords over and over again in blogs, newsletters, and other posts. This not only improves organic traffic, but also customer loyalty. To rank better on Google, it's important to follow all tips and create posts that answer readers' questions and add value. The content should be different from other websites and not simply copied. If the content is already ranking for a specific keyword query, you should avoid creating similar or identical content, as this can have a negative impact on the ranking.

Google favors content that is trustworthy, timely, and of high quality. To ensure that your content is rated well by Google, you should provide answers and valuable tips in your posts. It's important to get a grade of A+ or higher, as a lower rating can have an impact on the crawl rate of Googlebot sites looking for online trends. Another factor that influences ranking is the length of content. If you're wondering why some posts appear higher in search engine results than others, it could be because they contain more words. A higher word count usually means a better ranking and higher quality content for readers.

2. Search intent

Search intent plays a crucial role in how Google rates your content. Each search term has a different meaning and it's important to understand what users are looking for. For example, when someone searches for the best Chinese restaurants, the top 10 results are shown in the form of lists. To achieve a higher ranking, it is necessary to understand search intent and find out what users want to achieve. If you know what they're looking for, you can create content that meets their needs and solves their problems.

3. Backlinks

Perhaps you've already heard something about “backlinks.” These tools that the Google crawler uses to index your website? Well, they're a key factor in the ranking algorithm and without them, you won't get organic visitors. Needless to say, content and backlinks are closely linked. If a website doesn't get a backlink, how likely is it that it will rank on page 10 or higher based on its own characteristics? That's right, the chances are almost non-existent! However, if you get backlinks from high-quality websites, this increases your chances of a better ranking.

4. Keywords

Keywords are of great importance for your website's ranking in search engines. To ensure that your site is found, you should use keywords that users enter when searching. These should be on every page of your website and in all blog posts, as search engines particularly appreciate them. When creating online content, you should also use title tags to attract more visitors. It's best to add a keyword at the start of your post's SEO title tag and use it in other sections as well to make it easier for search engines to find.

For example: Add image alt text with one or two keywords about what's being shown on the page, or add anchor text when you link pages together so Google can better understand which site is being linked to!

5. Mobile friendliness

Since 2019, Google has focused on mobile-first. Based on studies that show that there are more than 5.27 billion people using smartphones instead of desktops or laptops today, Google has decided to make this change. It is very important that your website is responsive on all devices. Mobile-first means that Google is now considering your website, how it looks, and how well the navigation works for people who use handheld screens instead of desktop or laptop computers. With the huge number of mobile internet users across the globe, we need websites with simplified navigation menus so that everyone can navigate effortlessly without taking up too much space on our device's screen!

6. Website loading speed

Starting in 2021, Google will introduce a metric called “Core Web Vitals” to assess the quality of your website. The focus is primarily on the loading speed of pages, fonts and images. This is essential for an optimal user experience, otherwise people won't be able to get the results they want before they leave the site. It is also important that the website loads quickly to ensure a more positive user experience. If this is not the case, it can even lead to panic.

7. Domain authority

Your website's domain authority (DA) is the next step to improve your Google ranking. This metric shows how close you are to being the best in your field and meeting users' needs. The DA is rated by Moz and ranges from 1 to 100 points. If you have a DA of 80 or higher, it means that your ranking is below the top three results and is therefore highly relevant. There are various ways to improve your ranking: Create high-quality content that targets industry-specific keywords. This gives you backlinks from customers who land on your website in search of relevant information without having to fight their way through countless other pages.

8. Website structure

You should always have a site map on your website. This is similar to a map that tells Google where everything is in relation to each other. A well-thought-out structure ensures that every page can have an easy way back using links or other navigational elements. This allows Google crawlers to find your site and pages more easily, making it easier for both you and the search engine. A sitemap contains all important pages that Google should know and helps them easily navigate through your website. It also allows them to discover new content!

9. Website security

It is imperative that your website uses an SSL certificate and HTTPS encryption, as this has a significant impact on your site's Google ranking. Therefore, it could be a necessary change if you are not yet using an SSL certificate and HTTPS on your website!

10. UX — user experience

To get better rankings, you need to create a user-friendly experience. Google uses an AI program called RankBrain and introduces other ranking signals, such as CTR, bounce rate, and stay time, to evaluate the quality of your website's user experience. These factors all contribute to how smooth your website navigation is. So make sure that your website is as appealing and pleasant as possible! Click here now to learn more about how we can best help you improve your user experience!

11. EAT (Expertise-Authoritative-Trustworthiness)

We've talked about EAT before, but let's dig deeper into the details. Google uses a tool called Search Quality Rater to rate the quality and relevance of a web page. People who are responsible for EAT are responsible for quality testing. The authority and knowledge of your content influence your ranking. Google also verifies that the information is accurate and reliable. It's important to always provide your readers with up-to-date information, as your audience is always looking for new information. As a content creator, you should do the same.

conclusion

You're prepared for anything that Google will send you in 2023. You have the information you need because Google prioritizes visual, timely, and educational content when configuring extensive search results pages. This advice will help you build authority in your niche and achieve your traffic and conversion goals.