Why blogging is important in any digital marketing strategy

Why blogging is important in any digital marketing strategy

Blogging is an essential part of every digital marketing process. It has enormous potential to increase your contacts by 70% and give you up to 97% more links to your website. Visitors are drawn to appealing, well-written, and valuable information. Blogs offer visitors the opportunity to obtain comprehensive information about your company and its products and services. Blogs are an effective way to convert visitors into customers. 61% of online users bought something after reading a blog.

A successful digital marketing strategy always focuses on the company website. Because the more visitors come to your site, the higher the conversion rate. Writing relevant content for customers and prospects is an important advantage of blogging. By linking your social media platforms to your website, you can ensure that your followers browse through your blogs and thus contribute indirectly to higher leads and conversion rates. It also gives your social media followers an incentive to visit your website.

Did you know that 23% of social media posts now include a link to a blog post?

To fully inform your potential customers about your product or service, it's essential that you publish engaging blog content on your website. Not only are they an informative addition to the overall user experience, but they're also the best way to connect with your customers. By blogging regularly, you can respond directly to your users' questions and inquiries that they type in Google searches. These questions give you valuable insights into whether your customers are getting the information they need and whether your keywords are effective. For this reason, blogging is an essential part of any digital marketing strategy.

1. Blogging creates added value

By creating blog content, you can create value in your business. That's because blogs are a great way to strengthen the relationship with your customers. Consumers want valuable information, good solutions and appreciate you telling them about your products or services. If your site users have questions about something you've written about, make sure you have a link on your blog that allows them to ask their questions and answer them directly on your website. Unlike many other social sites, a blog on your website is searchable and the comments and reviews left there stay there longer than any Twitter or Facebook message.

Did you know that you can build trust by providing valuable information?

Think about what's important to your target audience and current customers, and how your product or service can help them. What problems does it solve and how does it help them to overcome hurdles or improve their work? Many companies neglect this in their blog content. But if you focus on benefits and solutions rather than features and answers, and focus on content that's tailored to your customers' wants and needs, you can add value and strengthen your brand.

2. Improve SEO and SERPs

By writing blogs, you can improve your SEO. To outperform your competition on search engine results pages, it's important to consistently deliver fresh content. Google favors updated content, and by publishing regularly on your website, you can improve your SERP rankings. You can also increase your keyword rankings by specifically using keywords in your blog posts. It's been proven that companies that use blogs as part of their content marketing mix generate 70% more leads than companies that don't.

It can be a challenge to update your static content, but you can encourage your group to come up with interesting, new topics by sharing their

Share experiences from events or with regard to the latest trends in your industry. Even simple things like updating photos can make a difference. Additionally, regular blogging about your company, offering, or service can increase your keywords. However, attention should also be paid to the correct use of keywords, as this leads to greater efficiency.

3. Increase brand awareness

In digital marketing, brand recognition is extremely important. Through blog posts, you can show your potential prospects and existing customers a personal side of your company and create a connection between your brand and the customer. A successful branding campaign is based on a compelling story that can best be conveyed through blogging. Regular blogging boosts brand trust and increases your brand visibility. To find out what type of content your users prefer, you can provide questionnaires or surveys. Avoid plagiarism and use lots of synonyms to make the text unique and compelling.

It's amazing that 60% of consumers build a strong bond with a brand after reading custom content, and that 60% of blog posts are converted by mentioning a product or brand name. A comprehensive blog is a compelling way to strengthen your brand's image in the market. Post new and information-rich content on your website to show off your knowledge of your product or service. Remember that brand recognition and trust are interdependent — a blog with this yin and yang aspect will reflect that.

4. Blogging statistics

Some blogging statistics for 2020 make a strong case for the effectiveness of blogging.

- 80% of Internet users read blog posts, while the ROI of business bloggers is 13 times higher than that of non-bloggers

- Articles of 7 to 15 words prove to be particularly successful as they have the most consistent number of traffic and hits.

- In addition, 66% of consumers feel positive about a brand or company after reading custom content on a blog.

- 50% of B2B buyers read 3-5 blog posts or content before making contact with the seller.

- 88% of marketers who blog see a positive return on investment (ROI) from upcoming links and better rankings in search engines.

A “compounding” blog post increases organic traffic in the long term and increases lead generation, as it receives just as much traffic as six normal blog posts combined.

conclusion

It's critical that your website offers high-quality content that reflects your expertise in your products and services. In addition, it is imperative to recognize and appreciate the importance of regular and engaging content. Blogging is a very powerful tool for successfully implementing your digital marketing strategies. It is also necessary to establish a relationship of trust with your customers to promote your business. Blogging is therefore an important step towards increasing your growth and success.